A simple definition of SEO in the real world

Have you noticed how most internet marketing / SEO people love to throw jargon at you?

There’s no need to do that. Here’s a great, down to earth explanation from computer science author Jon Duckett:

SEO is the practice of trying to help your site appear nearer the top of search engine results when people look for the topics your website covers.

I came up with this analogy – your web site is like a store sitting along a busy highway (the internet). Once people are inside your store, they like what they see and give you a call. But unless there is on site and off site SEO working, your store appears like a concrete block building with no signage, windows, or doors. People speed by you because they don’t know you are there. SEO puts a sign up that search engines can see and helps direct traffic to you.

Here at CDLS we can help you get noticed at the local search level; contact us today.