Hashtags are a phenomenon that has happened on Twitter over the last 7 years, steadily increasing in poularity. It is a word or several words together with a pound sign (#) at the beginning (like #localmarketing). The words define a topic. These can be general ongoing topics of conversation, or sometimes they can be timely topics related to current events (like #Ebola). You include a hashtag in your tweet, to basically define what you are talking about.
Normally, without a hashtag, you send out a tweet and people who are your followers will be able to see it. Also, people on Twitter who are not your followers can see that tweet if they search for any words or phrases that are in the tweet.
But with a hashtag in your tweet, you can potentially, significantly increase the number of people who could see your tweet. Because hashtags have become a popular thing on Twitter and if you select a popular hashtag, then people will be searching for tweets with that hashtag and will see yours.
So if you’re marketing on Twitter, hashtags are a must.
Here at Capital Distict Local Search, we’ll help you decide on what social media will work best for your business and get you up and running.